Studio Storie Social Media Management
Paul Mitchell the School Salt Lake City wants to show up on social in two ways. One, to attract new students. And two, to get clients in the door for those students. We regularly share client work, school fun/highlights, what recent graduates are up to, and the occasional meme.
Elevate your brand online.
Feed planning so your social channels match your brand’s vibe is absolutely essential to growing a community and getting new clients.
i know what i’m talking about… check it out.
When I started on Paul Mitchell the School’s social media in March 2021, the IG account @pmtsslc was sitting at 2,000 followers. As of January 2022, the account is at 3,300 dedicated and engaged followers. The school is getting regular bookings and new enrollments from social!
The client work is so fun and creative.
Highlighting the different departments at the school. Hair Design. Barbering, Cosmetology, and Esthetics.
Showcasing the future professionals in on the action creating stunning results.
We mix in a lot of aesthetic shots like this to create an elevated vibe.
Promoting deals is a huge part of their mission on social and helps get new clients in the door.
Product sales are a large revenue stream for the school so regularly posting about product helps people have product on the mind!